New Year Top Marketing Tips

Networking isn’t just for Christmas, it’s for life. Often individuals get rather excited around January time and suddenly decide now is the time to start networking with a frenzy. So they attend lots of different groups, stretch themselves rather too thin and their...

Seven touch points of networking

One basic marketing principle is that it takes ‘seven touches’ before a potential client becomes a customer. These contact points could include anything from: A physical connection (including networking) Seeing your logo A social media post A newsletter A phone call A...

Networking and doing business abroad

Doing business abroad In today’s digital world, international expansion isn’t just for the big boys. SMEs can also take advantage of technology to expand their reach and look into foreign markets. However, that being said international expansion can be a rather tricky...